QUT School Business Competition

QUT School Business Competition

On Monday 8th May, six Year 11 Business Management students travelled to QUT Caboolture to enter into the QUT School Business competition.  Students competed against 20 other local high schools by reviewing a real-world case study on Aussie World. They had to analyse the problem and develop three key initiatives to attract more 13-20 year olds to the theme park. Students prepared a report for management and presented a 6-8 minute video to a panel of leading local business experts and QUT Business School representatives.

Our team’s three key initiatives focused on the entertainment section of the theme park. These included booking more touring bands and local bands on a regular basis, providing shuttle buses from Maroochydore and Caloundra when these events were on and connecting the skirmish centre with the local high schools to create a school league. The communication strategy to involve the 13 to 20 year olds involved CFM. Throughout the day the students learnt a lot about marketing and consumer behaviour

Students received a participation award and a $500 scholarship to attend QUT Business School when they graduate from Pacific. I am very proud of how the students conducted themselves throughout the day and the way they applied themselves to new work that they had not seen.

Mr Wes Warner, Head of Business Education

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